MR. APICHAT L.

FOUNDER & GROUP CHIEF EXECUTIVE OFFICER

Having a deep bond and great passion for automobiles, Mr. Apichat Leenutaphong is highly esteemed as one of the leading executives in premium automotive industry in Thailand for almost 20 years. Come from Automobile leader family “Yontrakit” were importer of BMW, VW, Peugeot, Citroen, Audi, KIA.

Graduated in Y2000, During his post as Managing Director at Barcelona Motor Co., Ltd. (BMW Thailand authorized dealer), BMW sold more than 1,000 units per year. With the establishment of five outlets in all regions across the country, the company won first place for Customer Satisfaction Index from BMW.

After BMW, he decided to start his first own business as the exclusive Ducati product importer and distributor in Thailand with USD $150,000 capital. More than 14 years of dedication to the business, Mr. Apichat proves roaring success in terms of branding and sales volume. As a reward to his trustworthy and active efforts, Ducatisti achieved Best Performer, Best Importer, Best Customer Experience and Best Premium Experience with DRE awards from Ducati APAC. Ducatisti, under the leadership of Mr. Apichat, expanded to 14 dealerships countrywide as of 2015, and continues its ceaseless effort to expand dealership to potential provinces and abroad.

He credits his success to a hundred of staffs. Human resource is the most valued assets of the organization. He believes that the creation of comfortable working environment and good quality of life to all staffs will eventually give unmeasurable return to the organization and society relatively.

M.L. PLOYNAPART L.

CO-FOUNDER & GROUP EXECUTIVE DIRECTOR CHIEF HAPPINESS OFFICE

M.L. Ploynapat is a descendant of the ruling Chakri Dynasty and the Co-founder of Sharich Holding, the daughter of M.R. Supadis Diskul and granddaughter of Prince Piriyadis Diskul.

She dedicates herself to social works while taking a leading role at Sharich Holding as the Chief Happiness Officer.

She earned a bachelor degree with second class honour from the Faculty of Arts, Chulalongkorn University, and a master degree in Technology Management from University of New South Wales, Australia.

Inspired by the commitment to advance the prosperity of her homeland from Prince Damrong Rajanubhab, the founding father of the modern Thai education who is also her great grandfather, she became a lecturer of Information Technology at Chulalongkorn University for several years before turning herself into business where she can affect real changes.

She founded TH Robotics in 2011. The company represents iRobot, advanced robotic-engineered household products from the United States. Six years after establishment, the company achieved both of its financial goal and societal one. The delivery of 30,000 units of iRobot has made possible the convenience of life for the customers throughout the country, as well as enabling our staffs to have better quality of life where they can contribute positively to the society and the environment around them.

M.L. Ploynapat firmly believes that as a descendant of a royal family, she must humbly do her parts for the well-being of the Thai people, which includes giving back to the community we live in through several CSR initiatives.